DieHard Amps Up for the NFL Playoffs with Advance Auto Parts Spot

DieHard Amps Up for the NFL Playoffs with Advance Auto Parts Spot

In 2020, Progress Automobile Areas aided relaunch the DieHard vehicle battery model with an action-packed two-minute movie starring Bruce Willis, which reignited fascination in the brand.

Whilst the most recent DieHard campaign might not have the star electricity or nostalgia of that advert, Advance Vehicle Sections is launching the up coming phase in its ongoing help of the DieHard model with a place intended to capture the strength of the battery. The new work, which will debut throughout CBS’ coverage of the NFL Playoffs on January 22, evolves the messaging by concentrating on the brand’s core characteristics of reliability, durability and electric power.


The message will be brought to existence in a collection of videos that showcase the men and women who opt for DieHard batteries and the relationship in between them. The initial location reveals a gentleman bringing a DieHard battery to the Advance Car Areas counter, then cuts to a stadium tunnel, in which a pair of soccer shoulder pads are being charged by the battery. A player dons the pads and is energized to blast a tackling dummy across the discipline. As the voice around states, “Imagine if every thing experienced the reliability, durability and power of DieHard.”

“Our new ‘Diehards Pick out DieHard’ campaign celebrates what it signifies to be a diehard and, through resourceful storytelling, the campaign will join those who have a diehard spirit with the core brand equities of DieHard batteries. The campaign will continue building DieHard brand consciousness and preference and will enhance Advance Automobile Elements as the home of DieHard,” Allison Bubar, Advance Car Parts svp, marketing and Do-it-yourself system, claimed in a statement.

The video clips will operate each online and off, supported by digital banners and social media. The marketing campaign was made by The Promoting Arm, the inventive company spouse for Progress Car Areas.

“Since DieHards are hidden below the hood when in use, we required to find a powerful way to pull the battery out of the engine block and see it in action. ‘Diehards Opt for DieHard’ usually takes a metaphorical strategy, but at the time the ‘charged’ item is in hand, the demonstration of a DieHard battery’s reliability, durability and power is as literal as it will get,” Harris Wilkinson, The Advertising Arm’s main artistic officer, explained in a statement.


Shopper: Advance Car Sections/DieHard Battery

EVP, Chief Advertising Officer: Jason McDonell

SVP, Advertising and Do-it-yourself Method: Allison Bubar

Director, DieHard Promoting: Katie Clark

Director, Company Brand Advertising and marketing: Heidi Flippen

Senior Advertising Manager, Brand Marketing and advertising: Regina Exum

Senior Marketing and advertising Manager: Carlos Monreal-Orla


Company: The Marketing Arm (TMA)


Main Imaginative Officer: Harris Wilkinson

SVP, Artistic: Leo Santos

Director, Innovative: Mason Viera

Director, Resourceful: Tim Wood

Director, Concepting: Nick Cernoch

Senior Artwork Director: Justin Lloyd



SVP, Account: Lori Thelen

VP, Account: Shyrl Bagneris

Senior Account Executive: Stephanie Ibanez

Account Executive: Antoinette Weedor


Written content/Production:

VP, Video clip Generation: Diana Schroeder

Senior Director, Print Output: Corey Hart

Director, Enterprise Affairs: Katie Johnson

Senior Producer, Video clip Generation: Matt Williams

Senior Producer, Online video Creation: Leigh Mergehenn

Senior Designer, Video clip Output: Ethan Armendariz

Senior Manager, Production: Kelly Lenthe

Company Supervisor, Online video Generation: Debbie McIlhany

Coordinator, Movie Manufacturing: Jeanne Canright



VP, Tactic: Chris Lee

Senior Strategist: Lucca Vaselli


Creation Organization: All-natural Assortment

Director: John Fits

Producer: Malcolm Duncan

DP: Minka Farthing-Kohl

Styling: Yvonne Wagner

VFX: Max Colt

Shade: Joseph Bicknal

Audio Blend: Jose Barrucco


Editorial Property: Natural Range

Editor: John Fits