Krex, Inc. Celebrates 75 Years of Helping New-Car Dealerships Thrive

Krex, Inc. Celebrates 75 Years of Helping New-Car Dealerships Thrive

Krex, Inc. Celebrates 75 Years of Helping New-Car Dealerships Thrive

Krex 75th Anniversary Logo

When you look at our origin in the war effort and our effect on the automotive marketplace across 7 decades, Krex’s evolution definitely is a uniquely American tale.

Krex, Inc., a leader in the automotive industry ideal recognised for its flagship merchandise, DriveSure, celebrates 75 a long time of serving new-vehicle dealerships. Now regarded largely for strengthening services customer retention and fulfillment, Krex was born from innovation that helped grease the gears of the American war machine.

In the warmth of Earth War II, Krex founder Marc Markey’s new graphite lubricant proved vital to the peak general performance of Packard Motor Company’s replacement Rolls-Royce engines for American and British aircraft. According to Packard’s challenge engineer, no engine was to be deemed prepared for European skies till it had been handled with Markey’s invention.

Knowing that his exceptional lubricant could aid the automotive industry throughout peacetime, Markey officially started Krex, Inc. in 1947. Right after many yrs as a one-solution company, Krex ultimately launched gas conditioners, gas technique and injector cleaners, and more.

Krex cooling procedure kits debuted in 1987, and with them arrived the pivotal “stick to-up” procedure. By inquiring dealerships to accumulate buyer get hold of info so that pleasant reminders to return for services could be sent out on the dealerships’ behalf, Krex altered the study course of the purchaser practical experience in the field.

The program was a key success, and linked efforts to improve dealership buyer retention quickly adopted. By the early ’00s, Krex had released its initial roadside help and street hazard tire security programs. In 2006, the DriveSure model was established as a way for new motor vehicle dealerships to supply a unique suite of renewable advantages to motor vehicle proprietors with every qualifying regime servicing check out or automobile order.

Notable DriveSure innovations include things like:&#13

  • &#13
    2007’s Wisdom, an on line supplier and consumer portal and laser-printed windshield provider reminder stickers
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  • Direct mail choices (2010) and text messaging companies (2012)
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  • 2018’s Digital Pass, which afforded vehicle entrepreneurs easy entry to benefits on their smartphone

This spring, in honor of Krex, Inc.’s diamond jubilee, DriveSure has unveiled nonetheless an additional innovation for its dealership clients: the digital roadside experience. When matters go awry on the street (flat tire, motor troubles, etc.), dealership services prospects can ask for enable merely by scanning the customized-printed QR code windshield sticker they been given throughout their last dealership services visit—no app important.

“When you consider our origin in the war hard work and our influence on the automotive marketplace across seven a long time, Krex’s evolution actually is a uniquely American tale,” Krex, Inc. President Bill Springer said. “We’re excited for these new digital systems to keep on to support the modern-day American dealership create by itself as the go-to area for tires and unplanned repairs.”

With this most up-to-date innovation, Krex carries on to demonstrate its 75-year commitment to driving innovation in the business and delivering exclusive benefit to dealerships. With the ongoing guidance of its leading employees and buyers, the storied enterprise tremendously looks ahead to the upcoming 75 yrs and over and above.

About Krex, Inc.&#13

Krex, Inc. is the business guiding DriveSure, a product or service that tends to make it straightforward for new-car or truck dealerships to offer unbeatable car or truck maintenance and deliver consumers back for support, tires, and unplanned repairs—all with no difficult loyalty courses or financial gain-chopping bargains. We empower our clients to offer you a distinctive established of renewable gains with each qualifying provider or car or truck buy that sets the dealership apart from the competition and can help them build extended-phrase associations with buyers. Study additional at

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