Rocky Mountain Harley-Davidson in Littleton closing its doors at end of month.

Rocky Mountain Harley-Davidson, the oldest spouse and children-owned Harley bike dealership in Colorado, is shutting down at the conclude of the month.

The longtime company, launched in 1979 by operator Kathy Yevoli, who even now serves as RMH-D president, has fallen victim to a corporate downsizing technique, reported Marina Yevoli, Kathy’s daughter and director of marketing at the Littleton motorbike dealership.

The dealer sells new and pre-owned bikes, and the business enterprise also incorporates a services, areas, and merchandise departments.

“We are closing, not by our selection,” Marina Yevoli mentioned. “To be politically correct, they (Harley-Davidson) are condensing the current market and unbiased dealers do not fit that mould. They are undertaking away with family members-owned corporations.”

Around the yrs team has been like family members and announcement of the closure, to team on Monday and to the community on Wednesday (on Facebook), has been very distressing, she stated.

The Fb announcement, in component, mentioned: “Based on alterations in this total industry, and in accordance with Harley-Davidson Motor Company’s community system, we will be retiring as an licensed Harley-Davidson dealership.”

Rocky Mountain Harley-Davidson pitched its merchandise and services to customers and Harley bike enthusiasts as “A Way of Everyday living.”

About the decades, RMH-D has been a nearby local community leader, elevating cash for nonprofits, charities, hospitals and other entities.

In 1985, Vincent Terranova, a part owner of the dealership, commenced the Rocky Mountain Harley-Davidson yearly Children’s Healthcare facility Toy Operate with a little group of buddies — bike riders and Harley enthusiasts. The celebration grew to include thousands of contributors every single year, with about 3,000 riders in 2007.

In excess of the 36-yr run of the toy run, Rocky Mountain Harley-Davidson donated more than $500,000 to Children’s Hospital, Marina Yevoli explained. The dealership also hosts once-a-year golf tournaments, which have raised far more the $300,000 for a selection of results in.

RMH-D has about 24 staff members, together with mechanics, salespeople and other staff. Closing plans simply call from them to be kept on by way of April, but the seller will not do any organization as of March 1 based on its closing agreement with Harley-Davidson.

“A whole lot of our personnel have a extensive tenure with us, typically over 10 a long time,” Marina Yevoli explained. “Our longest managing mechanic has now been below 36 many years.”

“Now that it is serious and occurring, it is complicated to get us to smile, we’re having choked up each five minutes,” reported Marina Yevoli, who has labored at the company given that she was a teenager.