SAFE-GUARD PRODUCTS INTERNATIONAL ANNOUNCES A NEW BRANDED AUTOMOTIVE PROTECTION RELATIONSHIP WITH GM PROTECTION
ATLANTA, Aug. 22, 2022 /PRNewswire/ — GM Protections, LLC (“GM”), a subsidiary of GM Monetary has chosen Protected-Guard Merchandise Worldwide, LLC, the main supplier of branded safety merchandise for the automotive, RV, marine and powersports industries, as they work collectively to offer an enhanced, full added safety resolution for Chevrolet, Buick, GMC and Cadillac sellers.
“GM Safety will underwrite automobile safety merchandise on most GM autos whereas enhancing the providing with Protected-Guard merchandise particularly developed for our manufacturers,” mentioned Matt St. Charles, senior vp and enterprise chief of GM Safety. “That is a part of our technique to extend buyer satisfaction and loyalty and assist drive retention to our supplier community for any future service wants.”
Working in collaboration, the events will develop the brand new enhanced suite of merchandise with program introduction to the supplier networks starting This autumn 2022. GM Monetary helps over 4,000 automotive dealerships throughout the U.S.
The providing will embody an entire suite of totally branded safety merchandise, in addition to supplier enterprise growth assets from a devoted GM Safety staff, on-demand retail coaching and growth, enhanced gross sales and advertising and marketing content material, know-how platforms and integrations to assist sellers promote, handle, and optimize their F&I enterprise, and best-in-class customer support and claims administration. A non-public label program offering automobile safety merchandise for non-brand autos may even be made out there for community sellers.
“Our relationship with Protected-Guard is a major collaboration that may present further worth to our prospects and can enhance the enterprise for our sellers,” mentioned St. Charles.
“Protected-Guard is worked up to assist GM sellers and assist drive F&I efficiency with our full resolution,” mentioned David Pryor, president of Protected-Guard. “Our distinctive mixture of extra OEM safety product applications than some other supplier plus our resolution for supplier teams permits us to ship a one-stop, full resolution for GM sellers. We stay up for serving to drive enterprise and buyer retention for Chevrolet, Buick, GMC, and Cadillac sellers.”
“Protected-Guard’s experience is creating totally branded customer-focused merchandise, value-based supplier enterprise options, and data-driven gross sales and enterprise growth,” mentioned Randy Barkowitz, chief govt officer of Protected-Guard. “We’re excited to launch this resolution with GM Safety and assist a world-class buyer and supplier expertise for these manufacturers.”
Primarily based in Atlanta, Ga., Protected-Guard Merchandise manages safety product applications for over 65 strategic companion manufacturers throughout the U.S. and Canada, providing a full suite of safety merchandise and supplier enterprise options within the automotive, RV, marine, and powersport industries. Greater than 40 million shoppers are protected below added safety contracts by Protected-Guard.
About GM Monetary
Basic Motors Monetary Firm, Inc. is the wholly-owned captive finance subsidiary of Basic Motors Firm and is headquartered in Fort Value, Texas. For extra info, go to gmfinancial.com.
About Protected-Guard Merchandise Worldwide, LLC
Based in 1992 and based mostly in Atlanta, Protected-Guard Merchandise Worldwide, LLC is the main supplier of branded automobile safety merchandise within the finance and insurance coverage area to the automotive, RV, marine and motorbike/powersports industries. The corporate develops, markets, and administers applications on behalf of shoppers, backed by industry-leading gross sales and advertising and marketing, superior know-how options, and complete customer support. Protected-Guard is a proud companion to Authentic Tools Producers (OEMs), prime retailers, and impartial brokers throughout america and Canada.
SOURCE Protected-Guard Merchandise Worldwide, LLC